Insurance is one of the few things people buy without reading, renew without rereading, and then have to understand perfectly on the worst day of their year. A claim is a reading comprehension exercise conducted under stress, usually…
There is a whole class of products where the machine is close to a giveaway and the supplies are where the money is. Printers are the famous case, but the pattern is everywhere: the coffee machine that only…
The discount on a used item is genuine, and it is also a payment. You are being paid to take on some risk, to give up some recourse, to accept a shorter remaining life, and to spend your…
A bill is designed to be paid, not read. The first page is a summary with a big number, a due date, and some encouragement about switching to paperless. The document that would actually tell you something is…
Ask someone what their rent or mortgage costs and they will tell you to the last unit. Ask what they spend on food, transport or the small stuff and the answer is a guess, and the guess is…